Banner ads are a common form of online advertising that appear on webpages. They come in a range of dimensions, from small, rectangular layouts to larger, eye-catching formats. Banner ads can be interactive, and they often display visuals along with text. Their primary goal is to engage user attention and drive leads to a specific landing page.

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By setting up conversion tracking, you gain invaluable information into which campaigns are truly driving conversions. This understanding empowers you to adjust your approach, focusing resources towards